Last Saturday went to NY to attend the Smart/Conference. It was great. Really well attended and in an amazing setting in the New York Times building. Orange walls with red accents, very cool. You can read about the architect Renzo Piano here. The event was very well organized with some great presenters, notably Douglas Riccardi from Memo Productions and Jason Fried from 37 Signals. Some great ideas on how to run and maintain a business. I especially thought that 37 Signals approach to running a studio was a breath of fresh air. Direct and to the point, his talk didn't devolve into a simple show and tell presentation. Instead, he delivered, what I thought was a frank discussion of their business model and how they have grown beyond the normal client designer relationship. Douglas Riccardi of Memo was great. A fun presenter, unpretentious and his work, especially his typography was just great. The last presenter, Sylvia Harris from Sylvia Harris, LLC, was different in that she has completely avoided the normal route taking by most designers, and instead forged her own path to where she currently seeks organization that need help and then figures out ways to best help them achieve their goals. What was refreshing was that she simply hired the designers when needed, and became the facilitator between client and potential designers. Very interesting approach for a trained designer to be in, I think.
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